Mindy's Blog

When I first started studying the U.S. market, I quickly realized how much of it is shaped by consumer trends. But what struck me was how often the AAPI community—one of the fastest-growing demographic groups—was overlooked in broader market analyses. Today, however, that’s changing. AAPI consumers are becoming an economic force, with spending power that’s […]

I grew up eating at circle tables. In both restaurants and in my home. The best part about circle tables was the fact that you can talk to anyone. Unlike rectangular tables, which limited the amount of people you could talk to to only those sitting right next to you or across from you, circle […]

When I first moved to the United States, the only words I knew in English were “hello” and “oops.” My parents, on the other hand, were rather proficient in English. It wasn’t the fact that we couldn’t understand English that made navigating this new world difficult, however. Language barriers extend beyond simple knowledge of language. […]

This week, I want to highlight some of the AAPI technology leaders that are the forefront of this rising industry. From Zoom (founded by Eric Yuan) to Nutanix and Instacart, AAPI entrepreneurs are creating innovative solutions and disrupting industries across the board. In particular, Zoom, which blew up in popularity due to quarantine during the […]

What is glass ceiling for Asian Americans? The term glass ceiling refers to the barriers that face Asian American women and men in the workforce. Sometimes, instead of “glass ceiling”, it is called “bamboo ceiling.” This metaphor describes the difficulties that they face with breaking into higher levels of leadership or influence in a company. […]

A few weekends ago, I was sitting on my living room couch, scrolling through social media while the rest of my family bustled around the house. It was a typical day of lazing around- until something caught my attention on my Tiktok feed. It was a video of a post someone made, about how “Filipino […]

What is a model minority?  When I was in fourth grade, living in California, I vividly recall the first time I encountered the “model minority” stereotype. I was smiling from ear to ear, ecstatic about the A+ I received on my math exam. I happily told my friend sitting next to me in class the […]